The Innov8 Inspiration Group Network
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By Thomas Barta
Millions of marketers have mastered the famous 4Ps of marketing: product, price, place and promotion.But if you're a marketing executive, you won't get very far without also tackling the 4Ps of marketing leadership: productivity, purpose, pull and power.
We all love the 4Ps of marketing. It's a powerful toolkit, and has given marketers a clear steer for generations. It's actually pretty neat. The basic message? Marketers must…Continue